If you’ve ever shopped our store, you will have noticed that the clothing and accessories you come across here are radically different from those in malls and other large chain of stores. At GoNative, we are influenced by the movement triggered by Fashion Revolution. We are more conscious of our buying patterns. We support brands that follow fair trade and responsible sourcing as well as manufacturing practices.

GoNative’s vision is to strengthen the community that practices sustainability. We do this by constantly creating opportunities for people to examine how they can make a difference to the world simply by making mindful choices. Fashion Revolution was just the right cause to create yet another opportunity. Read on to find out what we had planned for Fashion Revolution 2019.

Started a conversation

If you walked into any of our stores in the last two weeks, you’d have seen the space come alive with different installations central to Fashion Revolution. These installations narrated the importance of such a movement, threw light on the true cost of a Rs.500 clothing, and revealed how GoNative’s brand partners are part of the change. If you haven’t visited the restaurant yet, plan to drop by soon. The installations will be up till the end of May 2019.

Photo caption: Installations at Go Native for Fashion Revolution Week 2019

Spoke to experts

Sustainable living is not new to us. But in the face of convenience and choices, waste-less living has taken a backseat. Through film screenings and panel discussions, we reminded folks that our choice matters and why it is important to make mindful ones every single day.

Photo caption: Panelists Purna Sarkar and Himadri Das at the film screening at GoNative, Jayanagar

Worn Wear was an exploration of our shopping habits and the priority we assign to quality. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, the film was an invitation to celebrate the stuff we already own.

Photo caption: Seeds of Freedom screening at GoNative, HSR Layout

Seeds of Freedom gave us an insight into the relationship between agriculture and fashion; how industrial agriculture has resulted in a loss of biodiversity, knowledge, cultural traditions, practices and livelihoods. The film explored the possibility of industrial agriculture being the cause for the next global crisis.

Created alternative shopping possibilities

Sustainability gurus say that the most sustainable clothing is what you already own. But we also cannot deny that some impulse buys just don’t work out or we outgrow some clothes before they grow old. When we looked into our own closets, we realised how many such clothes we had accumulated over the years, and we were eager to find a solution. We partnered with GreenStitched and hosted SwapShop, a space where we could all bring clothes we didn’t use and swap them for something different.

By the end of the week, we realised that it was not all that difficult to make the right choices. If more of us started asking questions like “Who made my clothes?”, “Are they being paid fair wages?”, “What are my clothes made of?”, “Are they harmful to the environment?”, and “Do I really need this outfit?”, we’d be making more conscientious purchases, owning our choices and demanding clothing brands to be more humane and mindful too.


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